Digital Marketing is changing every single day. If you think about it, the search concept is changing. In our days when we have a query that we would’ve just google it, but nowadays people are asking things, like Alexa or Google Assistant, what the answers are, and because of that, SEO is going to change into more and more voice search and when it changes into voice search, What you will see is like you have rich snippets and google taking your data. It’s going to get even worse in which they’re going to just take your data and show it through a microphone or a speaker and you’re not going to get anyone coming to your website because of that.
The video will get bigger and bigger
In fact, in 2018 Google made over 13000 changes to their algorithm. So things are changing all the time. So if we think about LinkedIn guess what, we now have access to LinkedIn life and this is as of recently and a lot of things, look, Instagram has a live feature, Linkedin has a live feature, Facebook has a live feature. So the video feature is just going to continue to get bigger and bigger and bigger. and we just don’t see that changing like technology is getting better. Our bandwidth is getting better too. People are talking about 5g, but we don’t see that going anywhere. So the video has to be in your strategy now because we feel, look at a video like this, we actually repurpose this into short little a social clips as well. We also repurpose this into audio We also might repurpose this into a blog post. So we have a lot of different. We can create a lot of different pieces of content just by utilizing video. You know, if we’re wearing microphones. So the quality is pretty good and you know, if you’re listening to this on podcasts, this actually came from a video, in the first place. So the video is going to get bigger and bigger.
The engagement that we’re getting from these live videos is super high. Like the next thing we’re going to say is, sure video is big, but like when you go live you can simulcasts. so we simulcast to Facebook, youtube, twitch, also the Linkedin at the same time just to go live. look that’s great right? Engagement is great around delight videos. You think about the gamers that are, you know people that watch spend hours and hours watching gamers play. that is from live streaming. So live streaming is going now where the video is going to get bigger and bigger. Because live streaming is so good for increasing your watch time. You want to like it if you are optimizing on youtube, you got to think about having longer videos for watch time, which is why we’re trying o convert videos like this to longer watch time. Because that’s going to get people to stay longer. Your videos are going to show more. And you know that is something that is going to continue more. People are good at continue to trend in that direction because of everyone’s making these short-form videos. So live streaming is going to get bigger and bigger. Amazon is actually coming out with live streaming too, so that if you have products out there, you will have to ability to run live streams on Amazon too.
Next thing that I want to talk about is a voice. Even though you have an Amazon Alexa, you have all these different, or maybe you have a google home like it’s very primitive right now. You can ask all, I talked to my Alexa belt is the weather right now. How’s the weather? And then my second command is how’s the weather for the next seven days? Those are the only two things I asked for right now. it’s gonna get stronger and stronger. And also when you ask for when you’re doing searches, i think on mobile right now, I think might be like 40% or so of searchers, our voice right? But it’s very transactional. So what you have to be, be paying attention to is if voice search is getting bigger, you have to try and get that regs zero snippets because those are what, as an Alexa or google pull from when they answer a question, Like, you know what is the capital of California Sacramento, right? That’s like that’s how it works. Voice is going to get bigger and bigger. You have to think about optimizing for rank zero
Rank Fishkin actually did a study, this is he did a study with jumpshot and thing is on his blog, spark Toro. But the number of zero-click searchers are continuing to rise, meaning that when people land on a search result page, they actually aren’t able to, they aren’t going to click to go to the website. They’re getting their answer on the page. So what you have to do is see if you’re ranking for ranks are on that page, you have to make the most of the on syrup Seo meaning you have to optimize that too. So if you, if you rank for a query like how to tie a tie, maybe in that query you say, Hey by the way if you want to learn more about ties or style, go to Noah’s blog.com. And you know, there’s a little branding opportunity in there, so you have to learn how to do on Syrup SEO. Also on the other side, the reason why we developed a software that we have called click flow, is so you can optimize titles and meta description to rank higher to get a higher click through rates when it comes to Google. Cause if you rank for something like red shoes, and I’m another one, another title called red shoes, top review for 2019. you’re probably going to click on the second one right? It’s got a better title. it’s more enticing for you to click on. So on SERP SEO, optimize your titles and Meta Descriptions, all that good stuff.
Google Ad will get more expensive
10 years ago, Facebook ads weren’t around. Twitter ads weren’t around. And Google is reaping and all the dough, And you know they’re auction-based systems. So ads are gonna get more and more expensive. Facebook as an ad-based system or auction-based system where ads are gonna get more expensive as well. So what’s gonna happen is, you know, all the LDS people are playing the this a return on Investment game. You know the cost of acquiring a customer, CAC ration, LTV ration. These are important games to play and but if you keep just relying on ads, you’re going to be in trouble. You can’t just rely on ads. So you have to think about how you can diversify and protect yourself. So you have to think about how you can diversify and protect yourself. The good news for you is Pinterest and Amazon are going to continue to get stronger and stronger. Amazon especially is rising very, very quickly. so pay attention to-dos as well. And then the other thing i want to say around how digital marketing is going to change is all the data that you’re ingesting if you’re building. If you’ve built an audience, is you want to utilize customer data platforms or CDPs. We use one called HOL, that’s HUIL.IO And we’re able to look at Cruz visiting our site and then put them into account-based marketing sequences where we can market to a bunch of people on their teams.